Thursday, August 6, 2020

Covid-19 Forces Levi to Accelerate Its Consumer Strategy Shift

Levi Strauss & Co. has lengthy aimed to scale back its reliance on retailers and promote extra on to customers. When the coronavirus pandemic struck, it had to try this lots sooner than it had deliberate.

As bricks-and-mortar retailers shut down, Levi’s income took an enormous hit, falling 62% in the latest quarter. That spurred its technique to promote extra by its personal channels, says Harmit Singh, chief monetary officer of the San Francisco-based attire maker.

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